Media campaign for SAIGON AUTOTECH & ACCESSORIES SHOW 2017 is carried out synchronously and repeated ad infinitum on the national scale before, during and after the exhibition. The campaign uses a variety of advertising forms such as PR articles, advertising on newspapers and television, direct e-mail marketing, and other forms of advertising on the Internet. They target to the general public and customers who are willing to purchase as well as want to know more about the market of automobile and supporting industries in Vietnam.
The media campaign will be conducted by following means:
- Press conference before the Exhibition
- Reporting regularly on over 35 local and international newspapers and magazines
- Advertising on 9 national TV channels and big radio channels – covering all provinces and cities
- Advertising on websites with highest traffic, such as Vnexpress, Dân trí,…
- 200,000 direct e-mails
- 150,000 invitations