Media campaign for SAIGON AUTOTECH & ACCESSORIES SHOW 2015 will include activities as diverse as media articles PR, advertising in newspapers and television, the direct mailing address, broadcast on forms Internet ... targeting the general public and clients wishing to buy and learn about cars in Vietnam.
Media campaign will be conducted through a number of means of the following:
- Press conference before the exhibition
- Regular news in 35 newspapers, magazines and abroad
- Advertise on 09 national channels, provinces, cities and major radio
- Advertising on the website with the number of people accessing the largest such Vnexpress, Vietnam Net, etc ...
- 200,000 direct mail ...
- 150,000 tickets ...
This will be an ongoing media campaign and wide-scale Vietnam was conducted in sync before, during and after the exhibition.